Services
Four practices, three ways to work with us. Clear scope, clear reporting, coverage you can measure.
How we think about the work
We don't try to be a full-funnel machine. We do four things that earn attention, we do them at a senior level, and we say no to the rest.
Plenty of agencies grow by bolting on services until the deck is longer than the results. We've grown the other way — by narrowing to the four practices that genuinely reinforce one another. Sharp messaging makes the media pitch land. Earned coverage gives the content something to build on. Owned content gives the next reporter a reason to call. When these come from one senior team, they don't just coexist. They compound.
The way we price reflects the way we work. No vague monthly minimums that quietly become busywork, and no surprise invoices. Once we understand the goal, you get a written scope with a clear number and a clear definition of success — coverage in the outlets that matter, narratives shifted, audiences reached. The figures below are starting points, not quotes; the real number comes once we know exactly what you're trying to move.
Practices
Most programs combine a couple of these. We'll recommend the right mix after our first call.
The relationships that turn news into coverage.
Coverage doesn't come from a bigger list — it comes from real relationships and a pitch worth a reporter's time. We know the journalists who shape your category, we know what they're chasing, and we bring them stories sharp enough to actually run.
Being understood before you're covered.
If the market can't say what you do in a sentence, no amount of pitching will fix it. We sharpen your messaging and positioning, coach your spokespeople, and build the crisis playbook so you're ready long before the difficult call comes.
Stories you own, not just ones you earn.
Owned content is what journalists reference and audiences remember. We produce the bylines, features, reports, and thought leadership that give your point of view a home — and give the press a reason to keep coming back to you.
Amplifying the moment across every channel.
Earned coverage works harder when it travels. We plan launch moments, build executive voices on social, and run always-on programs that carry the story to the channels where your audience actually pays attention.
Engagements
Pricing is indicative — every program is quoted precisely once we understand the goal.
| Engagement | Launch | Program | Retainer |
|---|---|---|---|
| Starting price | from $18k | from $9k / mo | Custom |
| Best for | A single announcement or product launch | An ongoing earned-media program | Full-service comms across the business |
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Process
Every engagement follows the same four movements. There are no surprise reveals and no empty activity — just steady, visible progress you're part of the whole way through.
A working session on your business, your audience, and what a win actually looks like. We ask more than we tell, because the story is only as good as the understanding behind it.
We find and write the story — the specific, defensible reason you're worth covering right now — and agree the messaging together. This becomes the reference every pitch answers to.
We take it to the reporters who matter, on the timeline that fits the news cycle. You see the outreach as it happens, not a surprise clip report at the end of the month.
We make the coverage travel — across social, owned content, and follow-on stories — and report on the outcomes that moved, not just the clips that ran.
Questions
It depends on the story and the news cycle, but a well-framed launch typically starts landing coverage within four to six weeks, and an ongoing program builds momentum from there. We'll never promise a placement we can't earn — but we'll always tell you honestly what's realistic.
Send us the shape of your story and we'll come back with a plan to get it covered.