Digital & Social · 2025
A launch that reached the right audience
Consumer health brand
+64%
Qualified traffic
28
Placements
4.1M
Creator reach
Overview
A product launch built to reach the audiences that convert, not just the ones that flatter.
The brief
A previous launch had racked up impressions but almost no sales. Leadership was skeptical that earned media could actually move the business rather than the vanity metrics.
Our approach
We paired targeted media relations with an executive social program and a creator partnership, aligning every placement to the moments in the purchase journey that mattered.
The results
The campaign delivered coverage in health and lifestyle press and measurable lift in qualified traffic, with pipeline attributed to earned media inside the first six weeks.
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