Media Relations · 2025
From unknown to category story
Series B fintech
3
Tier-one hits
40+
Total placements
210M
Launch-day reach
Overview
A funding announcement turned into a category-defining moment across national business press.
The brief
The company had raised a large round but was invisible outside its niche. A generic funding release would have earned a single trade mention and vanished by lunch.
Our approach
We reframed the raise around a bigger shift in how small businesses access credit, secured an exclusive with a tier-one business outlet, and lined up a wave of follow-on coverage the same morning.
The results
The story ran in three tier-one outlets and a dozen trades on launch day, driving record inbound and putting the founder on the shortlist for two major conference stages.
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