Strategic Communications · 2024
A reputation held under pressure
Climate technology startup
20 min
Time to statement
48 hrs
Story duration
Neutral+
Sentiment
Overview
A fast, clear-headed crisis response that turned a threatening news cycle into a moment of trust.
The brief
A supply-chain issue broke publicly at 6am with reporters already calling. Without a plan, a single clumsy statement could have defined the company for years.
Our approach
We activated the crisis playbook within twenty minutes — a holding statement, a briefed spokesperson, and a coordinated response to each outlet with a consistent, honest message.
The results
Coverage stayed factual and balanced, the story faded within forty-eight hours, and two reporters later wrote follow-ups praising the company's transparency.
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