Media Relations · 2023
An awareness moment that traveled
National nonprofit
50+
Outlets covering
#1
Donation week
1
Broadcast
Overview
An awareness campaign built on one striking data point and a lot of disciplined outreach.
The brief
The nonprofit had an urgent cause and a small budget, competing for attention against far louder, better-funded voices.
Our approach
We built the campaign around a single, surprising statistic, timed it to a relevant news peg, and ran a focused outreach push to the reporters most likely to care.
The results
The story was picked up across national and regional outlets, drove the strongest week of donations in the organization's history, and prompted a broadcast segment.
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