Strategic Communications · 2024
Making a complex policy legible
Public affairs coalition
9
Bylines placed
2
Go-to voices
+3x
Beat share
Overview
A messaging and media program that turned a dense policy position into a story reporters could tell.
The brief
The coalition had a serious argument buried in jargon that no journalist wanted to touch. Their point of view simply wasn't landing in the debate.
Our approach
We rebuilt the messaging around a single human-scale narrative, trained the spokespeople, and placed op-eds and briefings with the reporters who set the agenda on the issue.
The results
The coalition's framing began appearing in mainstream coverage of the debate, and two of its spokespeople became regular go-to voices for the beat.
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